Apple – Most Valuable Company in World? How is this Possible?

Woo-boy…  Apple and its stock continues to streak along.  This Techcrunch post breathlessly outlines how Apple is poised to overtake Exxon for the title of “Most Valuable Company in the World” – predicting that it will happen some time this fall.  Of course the author also crowed about how Apple is more profitable than Microsoft – which isn’t true – Apple generates more profit because it has more revenues – but isn’t more profitable… so perhaps one should take the hype and prediction of stock glory from this source with a grain of salt.

What is more important than market caps or profitability when discussing Apple, is to look at how we got here at all (by “here at all” I mean debating the relative value of Apple as the globes ‘s “Most Valuable” corporation), what that means for the tech industry in general, and whether Apple can maintain its position as tech top dog over the long term.

I think the answer to the first is quite interesting as others seem to be moving in slow motion to stem Apple’s onslaught, the answer to the second is tied to the first – meaning expect a shuffling of the deck chairs regarding the status quo of the last 15 years in technology as others figure out what Apple did years ago, and I am doubtful of the third – though to be honest right now it isn’t clear who will step up to dethrone them anytime soon.

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